A bespoke hen party planner in the UK, Flock specialises in creating unique and affordable hen party packages. They offer tailored experiences in popular destinations such as Edinburgh, the Scottish Highlands, and Bath. Flock engaged Kalium’s services to promote Flock and it’s destination services to the right target audience to drive leads.
We helped bachelorette party planners Flock gain an average of 10-15 leads per month from organic search.
We did this by ensuring they ranked in the top 3 for 74 keywords.
This increased its monthly traffic by 437% in just one year and saw the value of its traffic jump from $148 to $568 per month.
Created valuable, search-optimized content that strategically targeted their ideal customer profile (ICP) audience effectively.
Focused on creating relevant, high-quality content to drive organic traffic to Flock’s site and convert visitors into customers.
Developed reliable, informative content that effectively highlighted Flock’s unique and specialized services.
Here are some examples of articles we’ve created that consistently drive organic search to the site and rank in TOP positions for high-intent search terms
Top 10 Classy Hen Party
Ideas For Sophisticated Groups
Monthly organic traffic: 270
10 Best Hen Party Houses & Lodges
in Scotland [Hot Tubs Included!]
Monthly organic traffic: 115
Relic serves tourism-related organizations across the United States. They work with destinations and their stakeholders to hone their image, develop in-depth strategies, drive visitation growth, and improve the visitor experience—leading to increased traveler satisfaction and spending.
Kalium worked with Relic in 2023 to increase organic search traffic for their clients. The successful collaboration helped Relic increase the organic searc for their clients resulting in relevant search traffic and targetted leads.
01
Performed detailed keyword research to identify new opportunities for high-intent keywords to effectively target ICPs for their clients’ campaigns.
02
Created and optimised content that consistently wins on search engines but, more importantly, built authority, engaged audiences, and effectively CONVERTED leads into sales.
03
Worked to understand each client, what they needed and how Relic needed us to promote the business as part of their overall marketing strategy.
Here are some of the top-performing articles we created:
Since working with us, traffic for Relic’s clients has increased dramatically:
“Working with the Kalium team as an extension of our agency was a fantastic experience, both internally and for our clients. With Kalium’s help, we were able to scale our content needs and deliver high-quality results. From their client services team to the researchers and writers, their professionalism, industry knowledge, and quality of work have set a benchmark that I consider the gold standard in the industry.”
Ryan Jones, Team Director at Relic
